A human data lab for creative AI
Better models begin with a better eye.
We turn the judgment of exceptional creatives into data for AI.
The human part
Some things take
an experienced eye.
The composition that holds your attention. The detail that feels out of place. The moment a good idea becomes a great piece of work.
We work with designers, art directors, and creative specialists to collect the choices behind good work—and the thinking that makes them useful to AI.
Our data
A closer look.
A better signal.
From what an expert chooses to why they choose it. Human judgment, with the context to learn from it.
ways
of seeing.
ways
of seeing.
Preference pairs
Which choice
serves the brief?
A clear, expressive announcement for a contemporary design exhibition.
“B gives the title a clear reading order. Its contrast holds up at a distance, without losing the character of the exhibition.”
- Context
- Brief & intended audience
- Contribution
- Comparison & rationale
The people behind it
Years of practice.
In every decision.
Designers, art directors, and creative specialists bring a trained eye to the things models miss. An instinct for composition. A feel for context. The ability to explain why.
We’re building a lab around that experience.
Bring your perspectiveStart a conversation
Make room for
a human perspective.
For AI teams building better models.
For creatives who know what good looks like.
Contact details will be available when the lab launches.